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Category Archives: Digital Marketing

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Customer Lifetime Value

Understanding Your Customer Lifetime Value

Digital MarketingBy StatisticallyJanuary 3, 2020

Do you know the lifetime value of your customers? CLV, CLTV, LCV, LTV? Do any of these ring a bell? Hint: They all mean the same thing – Customer Lifetime Value. We’ll use CLV for the remainder of this article. Think of your average customer like an asset to your business. Guess what? Today is your…

Conversion Rate Optimization

How Can Conversion Optimization Benefit You?

Digital MarketingBy StatisticallyDecember 21, 2019

Conversion optimization refers to the rate at which you can use your web layout and content to convert visitors into paying customers or users who complete another desired action, such as filling out personal information in a web form. It’s customary for business website owners to study how changing their website’s design in different ways…

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