Google My Business, also known as GMB, is a free resource that helps companies offering residential home services a simple way to expand their online marketing reach. Google is the world’s largest and most popular search engine, so it makes sense that using their business directory can result in greater visibility in the search engines.…
Do you know the lifetime value of your customers? CLV, CLTV, LCV, LTV? Do any of these ring a bell? Hint: They all mean the same thing – Customer Lifetime Value. We’ll use CLV for the remainder of this article. Think of your average customer like an asset to your business. Guess what? Today is your…
Conversion optimization refers to the rate at which you can use your web layout and content to convert visitors into paying customers or users who complete another desired action, such as filling out personal information in a web form. It’s customary for business website owners to study how changing their website’s design in different ways…