Do you know the lifetime value of your customers? CLV, CLTV, LCV, LTV? Do any of these ring a bell? Hint: They all mean the same thing – Customer Lifetime Value. We’ll use CLV for the remainder of this article. Think of your average customer like an asset to your business. Guess what? Today is your…
An Analytical Approach to Digital Marketing
There’s a reason we chose to name our company Statistically. Our approach to being one of the nation’s leading advertising and marketing agencies is using facts to drive strategy. The facts are data points that give us the knowledge to make sound strategic decisions. These data points drive how we approach developing digital marketing products, programs and deliver media for your business. We need relevant and current facts and data points about how consumers consume media, about consumer segmentation, about statistical consumer usage, about the economics of your business, about the drivers of your business, about the scalability of your business, about the reach and targeting ability of all native and programmatic ad channels and media types, and much more. We need all of these to do our job. It’s not the easiest path to delivering world-class marketing and advertising solutions, but it’s the right way to do it. And that’s our approach! Work with Statistically and it will be your approach too!
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