Entries by Shawn Berg

How to fix Google Maps markers and locations

We’ve worked with a few retail businesses over the years who’ve been plagued by Google Maps showing their storefront in the wrong location. Sometimes it’s not far off and other times we’ve seen the location a half-mile off. Don’t get me wrong, Google Maps is a great product and most of the time it’s spot on. […]

Understanding Your Customer Lifetime Value

Do you know the lifetime value of your customers? CLV, CLTV, LCV, LTV? Do any of these ring a bell? Hint: They all mean the same thing – Customer Lifetime Value. We’ll use CLV for the remainder of this article. Think of your average customer like an asset to your business. Guess what? Today is your […]

Can U.S. Businesses Benefit from Alibaba?

Now the world’s largest online business-to-business (B2B) commerce platform, Alibaba is well established in the Asian market and has done incredibly well with its initial public offering (IPO) on the New York Stock Exchange. The trading platform was originally designed to help small businesses in the Chinese market, but U.S.-based entrepreneurs now wonder if they […]